Senior UX and End-To-End Product Designer

rado

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Available for work

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Work

About

rado

Available for work

Let's chat

Work

About

rado

Mode

Client: Mode

My role: Lead product designer

Sector: B2C/ Crypto/ Blockchain

4 min. read

Adding new cryptocurrencies, retaining customers, and increasing sales.

Introduction

Mode is a digital wallet and cryptocurrency platform that empowers individuals and businesses. It provides secure purchase and management of digital assets and offers cash-back rewards for transactions with select retail brands.

New users struggled to settle in, while existing users began seeking alternatives. To address these issues, we needed to overhaul the user experience, make the interface more intuitive, and expand the cryptocurrency offerings to cater to a wider audience.

Scalability: Ensuring the mobile app efficiently processes cryptocurrency sales and purchases while maintaining existing security and accessibility standards.

Legacy System Challenge: Redesign the outdated mobile app, integrating new currencies and features while preserving the existing functionality.

User-centric focus: Tailor the native mobile app to meet users' unique needs with intuitive design and seamless feature integration, ensuring a smooth and satisfying experience.

Problem

As the cryptocurrency market became increasingly competitive, Mode faced mounting pressure to innovate and keep pace with user demands. Despite its initial success, stagnant user growth and feedback about usability challenges highlighted the need for a significant redesign to remain competitive.

Scalability: Ensuring the mobile app efficiently processes cryptocurrency sales and purchases while maintaining existing security and accessibility standards.

Legacy System Challenge: Redesign the outdated mobile app, integrating new currencies and features while preserving the existing functionality.

User-centric focus: Tailor the native mobile app to meet users' unique needs with intuitive design and seamless feature integration, ensuring a smooth and satisfying experience.

Key Challenges

Scalability: Ensuring the mobile app efficiently processes cryptocurrency sales and purchases while maintaining existing security and accessibility standards.

Legacy System Challenge: Redesign the outdated mobile app, integrating new currencies and features while preserving the existing functionality.

User-centric focus: Tailor the native mobile app to meet users' unique needs with intuitive design and seamless feature integration, ensuring a smooth and satisfying experience.

Scalability: Ensuring the mobile app efficiently processes cryptocurrency sales and purchases while maintaining existing security and accessibility standards.

Legacy System Challenge: Redesign the outdated mobile app, integrating new currencies and features while preserving the existing functionality.

User-centric focus: Tailor the native mobile app to meet users' unique needs with intuitive design and seamless feature integration, ensuring a smooth and satisfying experience.

Goal

The leadership team set a bold goal: to increase sales and user retention by improving the platform’s usability, introducing new UI and expanding its cryptocurrency offering.

As the lead designer on this project for the next six months, I drove a redesign of the UI and collaborated across teams to seamlessly integrate new cryptocurrencies into the platform.

The leadership team set a bold goal: to increase sales and user retention by improving the platform’s usability, introducing new UI and expanding its cryptocurrency offering.

As the lead designer on this project for the next six months, I drove a redesign of the UI and collaborated across teams to seamlessly integrate new cryptocurrencies into the platform.

What I did

Conduct research to identify user problems and business needs.
Establish effective cross-functional team communication.
Define and implement product design principles.
Create and validate new user flows.
Develop wireframes and interactive prototypes in Figma.
Facilitate meetings and iteration sessions to refine mockups.
Conduct A/B testing to optimise user experience.
Lead internal and external usability testing.
Provide art direction and visual guidance.
Redesigning design system.
Provide ongoing support to developers for design handoff and implementation.

The Team

Product designer
Junior product designer
Product owner
Project manager
Dev lead
Marketing team of 3 people

Impact

By aligning with user needs and business goals, we transformed Mode into a platform that surpassed expectations. Improvements in UI design and the integration of new currencies led to increased sales and a growing user base.

40%

App transactions increased

40%

App transactions increased

4.1

App store rating gone up from 2.2

4.1

App store rating gone up from 2.2

33%

Existing users returned use app

33%

Existing users returned use app

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Hold On!

There is more to this story.

Let's talk to find out more.

Hold On!

There is more to this story.

Let's talk to find out more.

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