Overview
Problem
Key Challenges
Goal
What I did
Drive end-to-end design ownership across the growth journey.
Uncovering user pain points, behaviours, and opportunities.
Mapping user navigation to optimise experience.
Creating personas and defining user types to guide design decisions.
Wireframes & prototypes, visualising structure and testing usability.
Mockups, refining high-fidelity layouts and interactions.
Validating designs through team usability tests.
Product strategy, aligning design with business goals and growth.
Art direction and shaping the product’s visual identity and style.
New Design system, building scalable, reusable design components.
Final UI designs, delivering polished, developer-ready interfaces.
The Team I collaborate with
Product owner
2 x Business analysts
Dev lead
2 x Stakeholders
Outcome
Over six months, I delivered impactful design work, improving both business outcomes and user experience. By addressing user needs and pain points with a data-driven approach, Ixico transformed its platform into a tool that enhances operations and drives growth.