Senior UX and End-To-End Product Designer

rado

Available for work

Let's chat

Available for work

Let's chat

rado

Available for work

Let's chat

rado

CSL Plasma

CSL Plasma

Client: CSL Plasma

Lead product designer

B2C/ Mobile app/ BioTechnology

6 min. read

Client: CSL Plasma

Lead product designer

B2C/ Mobile app/ BioTechnology

6 min. read

The 20 minutes nobody had time for

Designing a new booking system led to a 50% increase in bookings.

Overview

CSL Plasma is a prominent plasma collection company that operates as a subsidiary of CSL Behring, which is part of the global biopharmaceutical company CSL Limited. The current mobile app offers financial rewards for each donation, and all rewards are saved to a total balance within the app. This balance can be used for purchases or withdrawn as cash.

One of the business objectives was, how to speed up the donation process upon arrival at the donation centre, reducing cancellations and ensuring that booked appointments were not missed.

User-centric focus: Simplify the mobile app booking flow by addressing users' unique needs with intuitive design and seamless feature integration, enhancing the overall experience.

Legacy System Challenge: Modernise the outdated design of the booking flow on the mobile app and integrate new features, all while preserving its current capabilities.

Scalability: Ensuring the native mobile app efficiently handles high volumes of bookings while maintaining stability and performance.

Key Challenges

One of the business objectives was, how to speed up the donation process upon arrival at the donation centre, reducing cancellations and ensuring that booked appointments were not missed.

User-centric focus: Simplify the mobile app booking flow by addressing users' unique needs with intuitive design and seamless feature integration, enhancing the overall experience.

Legacy System Challenge: Modernise the outdated design of the booking flow on the mobile app and integrate new features, all while preserving its current capabilities.

Scalability: Ensuring the native mobile app efficiently handles high volumes of bookings while maintaining stability and performance.

One of the business objectives was, how to speed up the donation process upon arrival at the donation centre, reducing cancellations and ensuring that booked appointments were not missed.

User-centric focus: Simplify the mobile app booking flow by addressing users' unique needs with intuitive design and seamless feature integration, enhancing the overall experience.

Legacy System Challenge: Modernise the outdated design of the booking flow on the mobile app and integrate new features, all while preserving its current capabilities.

Scalability: Ensuring the native mobile app efficiently handles high volumes of bookings while maintaining stability and performance.

Goal

During my engagement working for CLS Plasma, one of my goals was to create a more efficient and user-friendly booking journey that reduced appointment cancellations, enhanced user experience, encouraged existing users to regularly rebook donations, and sped up the overall donation process.

The goal was to create a more efficient and user-friendly booking journey that reduced appointment cancellations, enhanced user experience, encouraged existing users to regularly rebook donations, and speed up the overall donation process.

What I did

Establish effective cross-functional team communication.
Stakeholders management.
Facilitate meetings and iteration sessions to refine mockups.
Led user research initiatives to uncover deep behavioural insights.
Redefine, create and validate new user flows.
Wireframes & prototyping.
Mockups, refining high-fidelity layouts and interactions.
Validating designs through team usability tests.
Redesigning and collaborating on a new design system.
UI designs.
Supporting the team.

The Team

2 Product designers
Head of design
Scrum master
Product owner
Business analyst
Dev team
2 x Stakeholders

Impact

The main success of the app led to app release in Germany and Hungary.

50%

Reducing waiting time up on arrival

50%

Reducing waiting time up on arrival

50%

Reducing waiting time up on arrival

35%

Decreased last-minute cancellations

35%

Decreased last-minute

cancellations

35%

Decreased last-minute cancellations

35%

Decreased last-minute cancellations

26%

Increased of donors

26%

Increased of donors

26%

Increased of donors

Mode

Adding new cryptocurrencies, retaining customers, and increasing sales.

Mode

Adding new cryptocurrencies, retaining customers, and increasing sales.

B2C

Crypto

Blockchain

TrialTrucker /Ixico

New handling process for large MRI, CT & PET files that increased productivity by 70%.

TrialTrucker /Ixico

New handling process for large MRI, CT & PET files that increased productivity by 70%.

B2B

SaaS

HealthTech

Hold On!

There is more to this story.

Let's talk to find out more.

Hold On!

There is more to this story.

Let's talk to find out more.

Hold On!

There is more to this story.

Let's talk to find out more.

Email

Email

Email

Linkedin

Linkedin

Linkedin

London — Berlin — New York & sunny places

© 2025 Created and build by Me

TOP

TOP

TOP