APEX is Optum's healthcare analytics platform serving GPs, ICBs, and PCNs across the UK. Over time, features multiplied, banners were added, and navigation patterns drifted. The dashboard had grown into something nobody planned, and users were feeling it.
Senior Product Designer, I led the dashboard redesign for Apex, one of several projects during my time at Optum. Collaborated with a cross-functional team of 1 researcher, 1 copywriter, 3 developers, 1 product owner, 1 project manager, 1 business analyst, and 4 support and sales members.
Delivery time
2 months
IMPACT AFTER PHASE ONE
70%
Reduced navigation drop-off and
improved feature discovery
B2C
Mobile App
BioTech
TrialTrucker /Ixico
It starts with a delayed scan. It ends with a delayed trial
A new handling process for large MRI, CT, and PET files increased productivity by 47% and stopped delays.
B2B
SaaS
HealthTech
