The 20 minutes nobody
had time for

CSL Plasma runs one of the largest plasma collection networks in the world. The app was supposed to make donating easy. Instead, donors were dropping off mid-booking, missing appointments, and arriving unprepared, backing up entire centres.

Lead product designer - I led the end-to-end design process while collaborating closely with a second designer and managing stakeholder expectations across a cross-functional team of 10.