MODE | Case study - Password protected


Redesigning a crypto app, users were quietly leaving

MODE | Case study - Password protected


Redesigning a crypto app, users were quietly leaving

Mode is a digital wallet and cryptocurrency platform that lets users buy, manage, and trade digital assets. The team had shipped fast and built a feature-rich product. But in the app stores, users were telling a different story: a 2.2-star rating, declining transactions, and existing users quietly leaving for competitors.


Lead Product Designer - I owned the end-to-end process for a six-month engagement. Worked alongside two designers, a development lead, one product owner, and one business analyst, all aligned on solving the right problems and delivering measurable outcomes.

Role

Lead product designer

Duration

6 months

Industry

B2C | Crypto wallet | Fintech | Blockchain

Key win

App store rating gone up to 4.1

Key win

App store rating gone up to 4.1

IMPACT AFTER 6 MONTHS

60%

Onboarding

completion

40%

App transactions

increased

4.1

App store rating

gone up from 2.2

33%

Existing users

returned

use app

IMPACT AFTER 6 MONTHS

60%

Onboarding

completion

40%

App transactions

increased

4.1

App store rating

gone up from 2.2

33%

Existing users returned

use app

IMPACT AFTER 6 MONTHS

60%

Onboarding completion

40%

App transactions increased

4.1

App store rating gone up from 2.2

33%

Existing users returned use app

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