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CUTTING PLASMA DONORS

WAITING TIMES BY 50%

and DECREASING CANCELLED

APPOINTMENTS BY 35%

CUTTING PLASMA DONORS

WAITING TIMES BY 50%

and DECREASING CANCELLED

APPOINTMENTS BY 35%


CUTTING PLASMA DONORS

WAITING TIMES BY 50%

and DECREASING CANCELLED

APPOINTMENTS BY 35%

CUTTING PLASMA DONORS

WAITING TIMES BY 50% and DECREASING

CANCELLED

APPOINTMENTS BY 35%

Client: CSL Plasma

Lead product designer

B2C/ Mobile app/ BioTechnology

CASE STUDY

With over 2.5 million active users in the USA and Europe, CSL Plasma operates a rewards platform for both mobile and desktop that facilitates plasma donation. A significant contributor to the pharmaceutical world, its efforts help preserve numerous lives globally.

With over 2.5 million active users in the USA and Europe, CSL Plasma operates a rewards platform for both mobile and desktop that facilitates plasma donation. A significant contributor to the pharmaceutical world, its efforts help preserve numerous lives globally.

With over 2.5 million active users in the USA and Europe, CSL Plasma operates a rewards platform for both mobile and desktop that facilitates plasma donation. A significant contributor to the pharmaceutical world, its efforts help preserve numerous lives globally.

My role


As the lead product designer working in a small team, I was responsible for the research, ideation, strategy, and design of a native app and web app.

I've worked closely to redesign booking appointments for mobile app and the web.

What I did


Research

User flows

Wireframes & Prototypes

Mockups

User testing

Collaborate in the design system

Collaboration on final UI designs


The team I've worked with


Head of design

Product designer

Junior product designer

Product owner

Scrum master

Dev team

IMPACT

IMPACT

Reducing the wait time for donors upon arrival by 50%

Reducing the wait time for donors upon arrival by 50%

Reducing the wait time for donors upon arrival by 50%

Last minute cancellations of booked appointments improved by up to 60%

Last minute cancellations of booked appointments improved by up to 60%

Last minute cancellations of booked appointments improved by up to 60%

Number of donors increased by 25%

Number of donors increased by 25%

Number of donors increased by 25%

App store rating gone up from 2.8 to 3.9

App store rating gone up from 2.8 to 3.9

App store rating gone up from 2.8 to 3.9

The success of the app lead to app release in Germany and Hungary

The success of the app lead to app release in Germany and Hungary

The success of the app lead to app release in Germany and Hungary

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HOLD ON!

THERE IS MORE TO THIS STORY


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HOLD ON!

THERE IS MORE TO

THIS STORY


Let's talk to find out.

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NEXT CASE STUDY

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