APEX is Optum's healthcare analytics platform serving GPs, ICBs, and PCNs across the UK. Over time, features multiplied, banners were added, and navigation patterns drifted. The dashboard had grown into something nobody planned, and users were feeling it.

Senior Product Designer. I led the dashboard redesign for Apex, one of several projects during my time at Optum. Collaborated with a cross-functional team of 1 researcher, 1 copywriter, 3 developers, 1 product owner, 1 project manager, 1 business analyst, and 4 support and sales members

Industry: Healthtech | B2B, SaaS, Data Analytics

Task delivery time: 2 months