EXPERTISE &
SERVICES
PREVIOUSLY WORKED @
02
DEFINE
The next step I define the problem or challenge that I'm seeking to address. This involves synthesising the research findings to identify the underlying issues.
2
03
IDEATE
This phase generates a wide range of possible solutions to the defined problem. This involves brainstorming ideas, exploring different perspectives, and encouraging creative thinking without judgment.
3
04
DESIGN
There are various forms of design, including low-fidelity sketches and wireframes, as well as high-fidelity mockups and prototypes. The aim is to experiment and iterate quickly using different concepts to obtain feedback and learn what works and what doesn't.
4
05
TESTING
Or validation is the final step in the design thinking process cycle, where I gather feedback from users to evaluate the effectiveness of prototypes and refine solutions accordingly.
5
Lead product designer
IXICO / Trial Tracer
B2B/ SAAS/AI / HealthTech
A new method to efficiently handle large image files during clinical studies.
Coming soon
Lead product designer
Mode
B2C/ Blockchain/ Fintech
Coming soon
Lead product designer
CSL Plasma
B2C/ SAAS/ Biotechnology
Boosting PLASMA Bookings and Sales through Mobile and Desktop app.
Coming soon
Senior product designer
NET A PORTER
B2B/ SAAS/ E-commerce
The revamped merchandiser platform has improved productivity by 60% and boosted sales by 25%.
Coming soon