CASE STUDY | Password protected


Redesigning a crypto

app, users were

quietly leaving


Redesigning a crypto app, users were quietly leaving

Mode is a digital wallet and crypto platform for buying, managing, and trading digital assets. The team shipped fast and built something feature-rich, but app store users told a different story: a 2.2-star rating, declining transactions, and users quietly leaving for competitors.

My role: Lead Product Designer - I owned the end-to-end process. Worked alongside two designers, a development lead, one product owner, and one business analyst, all aligned on solving the right problems and delivering measurable outcomes.


Industry: B2C | Crypto wallet | Fintech | Blockchain

Time: 6 months

IMPACT AFTER 6 MONTHS

IMPACT AFTER 6 MONTHS


60%

Faster onboarding completion

85%

Faster upload

completion

85%

Faster upload

completion.

40%

App transactions increased

40%

App transactions

increased

4.1

App store rating has gone up from 2.2

4.1

App store rating

has gone

up from 2.2

4.1

App store rating

has gone up from 2.2

33%

Existing users returned use app

33%

Existing users

returned use app

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