CSL Plasma runs one of the largest plasma collection networks in the world. The app was supposed to make donating easy. Instead, donors were dropping off mid-booking, missing appointments, and arriving unprepared, backing up entire centres.

Lead Product Designer - I led the end-to-end design process while collaborating closely with a second designer and managing stakeholder expectations across a cross-functional team of 10.

Industry: B2C | Native Mobile app/ Biotech

Delivery time: 3 months