CSL Plasma runs one of the largest plasma collection networks in the world. The app was supposed to make donating easy. Instead, donors were dropping off mid-booking, missing appointments, and arriving unprepared. But the real problem wasn't the app; it was the 20-minute paper check-in at every visit. I digitalised registration and health screening, and introduced a premium pass for donors.

Lead Product Designer - I led the end-to-end design process while collaborating closely with a second designer and managing stakeholder expectations across a cross-functional team of 6.

Industry: Biotech | B2C, Native Mobile app

Task delivery time: 3 months